By Isaac Rose
Sneakerheads and Back to the Future fans embraced in March when a futuristic self-lacing shoe was announced by Nike CEO Mark Parker at the Nike Innovation 2016 event in New York City.
The extremely limited Nike Air Mag which uses the same basic technology as the HyperAdapt has been teased for years by Nike but has never been released in large quantities like this unique self-lacing shoe will be.
Back in March, the Nike HyperAdapt 1.0 was unveiled to the world for the first time. The designer, Tinker Hatfield, explained that the HyperAdapt gives the user the ability to make small changes to the tightness and looseness. Tinker stated that the HyperAdapt is important for athletes whose “feet undergo an incredible amount of stress during competition“..” Aside from looking cool, the adaptive lacing shoes are designed to serve a practical purpose for athletes, Nike said at their press conference.
New information about the sneaker was released at the end of September. Nike’s public relations director, Heidi Burgett, announced on twitter that the shoes are rechargeable and lightweight.
Behind the ability to conveniently and comfortably exercise, is a sensor, battery, motor, and cable system that adjusts fit based on an algorithmic pressure equation. When a foot is inserted, the shoe tightens automatically until it senses friction points. There are a pair of buttons near the tongue to adjust fit as needed, according to Wired.
The battery in the bottom of the shoe is charged with a wireless charging pod that charges the LED lights and the lace engine. The battery takes around 3 hours to charge and lasts for about 2 weeks until it needs to be recharged.
When the HyperAdapt sneaker is released on November 28th, Nike will not make the purchase process simple. The shoe is only available through an appointment to experience and buy at select Nike locations, according to Heidi Burgett’s twitter account. The price has not been clarified, but it is believed to be rather high for this advanced product.
Nike CEO Mark Parker, said that the HyperAdapt “marks a new era of sports—the era of personalized performance.” Although the HyperAdapt may not immediately impact Nike, the potential for self tying shoes is immense. While competitors are far behind in the market for technology in shoes, Nike is rapidly advancing ahead of the competition.