Jaden Smith and Louis Vuitton have teamed up to fight against gender roles: one photo shoot at a time.
Jaden Smith, Will Smith’s 17-year-old son, has officially become the new face for Louis Vuitton’s womenswear. A photo has already been released of Smith showing off some fashionable women’s clothing, next to three of Louis Vuitton’s female models. There have been men wearing female-inspired men’s clothing, as well as transgender females being models for women’s clothing, but Smith is one of the first to put on all women’s wear and pose for the camera.
He’s taken a brave step in society, trying to teach others that it is okay to dress however one pleases.
On Instagram, Smith wrote: “Thank You So Much @louisvuitton And @nicolasghesquiere For The Opportunity To Impact This World.”
Mr. Ghesquiere, the man who helped Smith get this role, said that this photo shoot “represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender.”
The reaction to this new partnership between Smith and Louis Vuitton hasn’t exactly been positive. But the question at hand is, why do people care? Jaden Smith is seen dressed head-to-toe in women’s clothing, and everyone starts screaming about how this is “weird” and acting as though it’s terrifying to see gender roles being broken. Though Smith is doing something he has wanted to do; and following through with his dreams, people are taking this situation to heart.
But what people are not considering is how this is going to help people across the world to feel brave enough to dress how they wish. Fred McConnell, a writer for The Guardian, stated “[Smith]’s simply laughing in the face of stereotypes, which are actual barriers to acceptance of self and other people in a way that gender is not.”
But these different reactions to the newest edition of the Louis Vuitton modeling family won’t stop Smith from continuing to work for the famous brand. The seventeen-year-old is going to continue to inspire young people to dress how they please, and not let the negative reactions stop him from doing what he is passionate about.